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BERNARD LIECHSTENSTEIN
Bernard Liechtenstein, better known as Rodeo Ben, was a Polish immigrant who came to America with only some money and his portable sewing machine. In 1937 he made his first steps on american ground and...
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FLYING SHUTTLE
The flying shuttle was invented by John Kay in 1733 and was one of the key developments in the industrialization of weaving denim. In previous looms, the shuttle was thrown through the warp threads by...
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BRETONE STRIPE
In 1858 the French Navy introduced the white and navy striped knitted shirt as part of the French navy uniform, because the block pattern of stripes made them easier to spot in the waves when they fell...
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AVIATOR SHADES
The aviator shades as we know them today were first developed in 1936 by Bausch & Lomb and branded by Ray Ban. In those days pilots needed a great pair of anti glare sunglasses and Bausch and...
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THE GREAT WHITE TEE
A t-shirts defening characteristic is the t-shape made with the body and the sleeves and are out of cotton fibers knitted together in a jersey stitch that gives it it’s distinctive soft texture. The...
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BLUE MONDAY
Once a month we will share a story from one of our costumer and his dry denim. We will call it “BLUE MONDAY”. The kick off is from Mitchel and his Atelier LaDurance. My first ‘dry denim’. Unfamiliar...
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JACOB W. DAVIS (1831-1908)
Jacob W. Davis (originally from Lativa ) lived in Reno where he owned a small tailor shop and made functional items such as tents, horse blankets and wagon covers for the railroad workers. the fabric...
View ArticleJOHNNY BURNETTE
Johnny Burnette together with his brother Dorsy and their friend Paul Burlison formed the band “Rock ‘n Roll Trio”. John sang the vocals and played the acoustic guitar. They all were golden glove...
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HAMILTON CARHARTT
Hamilton Carhartt was born in 1855 in Macedon Lock, New York . He started out in the furnishing business and added an extra t behind his name so his name would stand out. But he had the ambition to...
View ArticleLOVE IS A BURNING THING
Levi’s patented in 1873 the riveting process to add more strength to the pockets and stress ereas of the pand.The original patent, in addition to the rivets with which we are familiar today, featured a...
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